Millions of dollars are spent daily driving customers into retail stores. But do you know what happens next?
Footfall™ does not require an app opt-in or any interaction by shoppers — it’s anonymous and collects aggregate information.
What about privacy?
All smartphones emit ‘pings’ when searching for WiFi connections. Footfall™ captures, encrypts and stores these anonymous pings to provide reporting insights. No personally identifiable information is available in a WiFi ping.
How accurate is Footfall?
The accuracy of Footfall™ is dependent on the percentage of smart phone users who have their WiFi turned on, and usually ranges between 50-80%; which is much higher than required for a statistical analysis.